On March 1, 2012, Google's new privacy policy will go in to effect basically combining your Google web history with all their other marketing areas to better target you for ads. You can choose to disable your past web history and pause the continuing gathering of information by disabling your history in account settings. For more information, including step by step guides to disabling your Google history, read the following articles:
http://www.forbes.com/sites/larrymagid/2012/02/27/google-to-consolidate-data-march-1st-how-to-protect-your-privacy/
http://anewdomain.net/2012/02/25/google-march-1-privacy-change-how-to-clear-your-search-history/
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