6 Pillars of a QR Code: Valuable Mobile Content

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We shared with you a couple of weeks ago an article from QRLicious about QR Codes.  Today, we are sharing with you the second part of this series on QR codes from QRLicious.  More to come!

In our last installment of this five part series we introduced you to the six pillars of a killer QR code campaign and had you write down some goals for your own QR code campaign. If you haven’t read part one you can do so here: 6 Pillars of a Killer QR Code Campaign: Part 1

Today we’re going to tackle the first pillar: Valuable Mobile Content.  The mobile web has been creeping up on us over the last few years and before we know it, every major facet of our lives will be changed and simplified by the mobile revolution that is currently underway.

Here are some quick mobile stats to get you excited

1 in 3 mobile searches are local and 95% of mobile users have used their phones to look up local information. 61% of those users end up calling a local business from their search.
Source: Google

In the next five years, more people will connect to the Internet via mobile phone than personal computer.
Source: Morgan Stanley

79% of mobile users use their smartphone to help with shopping.
Source: Google

An effective mobile Web site is taking a screen-agnostic approach with a HTML5-based solution.
Source: Avinash Kaushik, digital marketing evangelist at Google

…and that is just the start! With mobile set to take over local search, it is more important than ever before for local businesses to be mobile. Plus, having a solid mobile marketing plan in place for your business this early in the game will give you a leg up on your competition.
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